Why Park Visitation Data is so Important

Park superintendents have a challenging task of managing and maintaining parks to ensure they meet the needs of visitors. However, without granular park visitation data, it can be difficult to make informed decisions on how to allocate resources. Obtaining this data can provide several benefits, including better staffing decisions, improved insights into the impact of events or community outreach, and better decisions on how to spend maintenance and capital improvement budgets.

Firstly, granular park visitation data can help park superintendents make better staffing decisions. By understanding when and where visitors frequent the park, superintendents can adjust staff schedules to ensure they have adequate resources to manage visitor needs. Additionally, this data can also help predict future visitor trends, allowing park staff to make proactive staffing decisions, which can lead to better visitor experiences and overall park management.

Secondly, granular park visitation data can provide improved insights into the impact of events or community outreach. By analyzing visitor trends during and after an event or community outreach campaign, park superintendents can determine the effectiveness of these efforts. This data can help superintendents identify areas that require improvement or provide insights into which events are most popular with visitors. By understanding what events and outreach programs resonate with visitors, park superintendents can create more successful events in the future.

Lastly, granular park visitation data can help park superintendents make better decisions on how to spend maintenance and capital improvement budgets. By understanding which areas of the park are most popular with visitors, superintendents can prioritize maintenance and capital improvement projects based on visitor needs. This data can also help identify areas of the park that require additional resources to meet visitor needs.

We always say – better data makes for better decisions. By utilizing this data, superintendents can make informed decisions on staffing, events, and resource allocation. This can lead to better visitor experiences, increased visitor satisfaction, and more efficient park management.